The platform is rolling out a new feature that permits them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the quickest rising channels on another major platform only show content made by AI. A considerable share of this output is classified as mass-produced AI material, a label for inferior, factory-style content that is typically absurd or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from digital art to educational videos, and we intend to provide users the ability to increase or decrease of that, based on their own likes,” commented a spokesperson.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its network tagged as AI-generated. Overall, in excess of 100 m media items are submitted to the platform daily, making AI content a relatively small percentage of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the level of AI-generated videos they view by opening the topic control feature in the application and choosing the AI content topic. Further subjects that can already be modified under the setting include current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines oblige content makers to label “realistic” AI-made content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any realistic AI video that is unmarked can be deleted under its user guidelines.
In addition, the app will henceforth apply an “AI-made” label to content made using its own AI tools, or detected by an collaborative effort for identifying artificial media. This step is aimed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2 million AI literacy fund for experts and institutions to create learning resources about ethical AI use. This program will assist educational bodies focused on educating coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, during controversy over proposals to lay off a large number of content moderators in the UK. TikTok is planning to eliminate hundreds of positions in its content moderation team in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official explained that people-led review would still have a role, but AI can shield workers by eliminating the most harmful content before it is viewed by humans. TikTok announced a 76% decrease in shocking and graphic content handled by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
